In today’s fast-paced, ever-evolving business landscape, companies are continually challenged to stay ahead of the curve. Even brands with strong foundations and loyal customer bases must periodically reflect on their identities to ensure they align with their current offerings, values, and vision for the future. Evergreen Design Group is no exception. Recently, we made the exciting decision to rebrand—and we want to share with you the story behind that transformation.
The Story Behind Evergreen Design Group’s Rebrand
For almost two decades, Evergreen Design Group has been synonymous with quality, innovation, and sustainability in landscape architecture. Our brand has grown alongside our business, serving clients across a variety of sectors. But as our services have expanded and the market has shifted, we realized that our branding needed to evolve, too.
A Broader Vision for the Future
When Evergreen Design Group was founded, our focus was clear: sustainable and eco-friendly landscape design. Over the years, our expertise has deepened, and we’ve expanded our services beyond traditional landscape architecture to include land planning and program management. We’re no longer just a design firm; we’re a multifaceted partner in shaping sustainable environments nationwide.
This growth demanded a brand identity that could communicate not just what we do, but why we do it. Our new branding is designed to reflect our expanded mission of creating resilient, sustainable spaces that benefit communities and the environment. It also signals to our clients and partners that we are a forward-thinking company prepared to lead in the green revolution of tomorrow.
Keeping Pace with Market Changes
The landscape industry has evolved significantly, driven by new technologies, shifting client expectations, and an increased focus on sustainability. While Evergreen Design Group has always been a pioneer in green practices, we recognized that our previous branding didn’t fully capture our leadership in these areas. Our rebrand is a way to communicate that we are not only keeping pace with industry changes, but we are driving them forward.
Through our rebranding, we’ve embraced a more modern, streamlined visual identity that better reflects the cutting-edge work we’re doing. This includes a refreshed logo, a new color palette that reflects our commitment to nature, and an updated website designed for better user experience.
Engaging a Broader Audience
As our scope has expanded, so has our audience. We’ve grown from serving a handful of local clients to partnering with large corporations, municipalities, and developers on national and international projects. Our old branding no longer fully resonated with the diverse audience we serve today.
We wanted a brand identity that speaks not just to our current clients, but to future ones. Our new brand communicates our commitment to innovation, inclusivity, and collaboration, making us approachable to a broader range of stakeholders. Whether you’re a civil engineer, building architect, land developer, program manager, design/build contractor, government entity, or owner representative, we want our brand to reflect that Evergreen Design Group is a partner you can trust to bring your vision to life.
Embracing Sustainability as a Core Value
While sustainability has always been at the heart of what we do, we wanted our new branding to further emphasize our deep commitment to environmental stewardship. The challenges of climate change, biodiversity loss, and urbanization have only grown more urgent. Our rebranding reflects our mission to be not only creators of beautiful spaces, but also custodians of the planet.
From our new tagline—“National Presence. Local Expertise.” to our updated messaging, we’re reinforcing our role as leaders in the green movement. This rebrand is about more than aesthetics; it’s about amplifying the values that have always guided us and will continue to inspire everything we do.
Signaling a New Chapter
Finally, this rebrand is about celebrating a new chapter for Evergreen Design Group. We’ve achieved so much over the years, but we’re just getting started. Our new branding is a symbol of the exciting future ahead, as we continue to innovate, grow, and create spaces that make a lasting impact on people and the planet.
The rebranding process has been an opportunity to reflect on where we’ve been and where we’re headed. While the look and feel of our brand may have changed, our commitment to quality, innovation, and sustainability remains unwavering.
A New Look, Same Values
Rebranding isn’t about turning away from the past; it’s about embracing the future while staying true to who you are. At Evergreen Design Group, we believe that our new branding represents the perfect balance of heritage and progress. We’re proud of our journey, and we’re even more excited about what lies ahead.
Thank you to all of our clients, partners, and supporters who have been with us throughout this journey. We can’t wait to continue working with you as we design a sustainable future, together.
This rebrand marks an important milestone for Evergreen Design Group, but it’s only the beginning. Stay tuned as we continue to evolve, innovate, and make a positive impact on the world around us.
You can learn more about the benefits of teaming up with Evergreen Design Group from our website at www.EvergreenDesignGroup.com or by calling Rodney McNabb at (800) 680-6630 ext. 1 or emailing him at .
In today’s fast-paced, ever-evolving business landscape, companies are continually challenged to stay ahead of the curve. Even brands with strong foundations and loyal customer bases must periodically reflect on their identities to ensure they align with their current offerings, values, and vision for the future. Evergreen Design Group is no exception. Recently, we made the exciting decision to rebrand—and we want to share with you the story behind that transformation.
The Story Behind Evergreen Design Group’s Rebrand
For almost two decades, Evergreen Design Group has been synonymous with quality, innovation, and sustainability in landscape architecture. Our brand has grown alongside our business, serving clients across a variety of sectors. But as our services have expanded and the market has shifted, we realized that our branding needed to evolve, too.
When Evergreen Design Group was founded, our focus was clear: sustainable and eco-friendly landscape design. Over the years, our expertise has deepened, and we’ve expanded our services beyond traditional landscape architecture to include land planning and program management. We’re no longer just a design firm; we’re a multifaceted partner in shaping sustainable environments nationwide.
This growth demanded a brand identity that could communicate not just what we do, but why we do it. Our new branding is designed to reflect our expanded mission of creating resilient, sustainable spaces that benefit communities and the environment. It also signals to our clients and partners that we are a forward-thinking company prepared to lead in the green revolution of tomorrow.
The landscape industry has evolved significantly, driven by new technologies, shifting client expectations, and an increased focus on sustainability. While Evergreen Design Group has always been a pioneer in green practices, we recognized that our previous branding didn’t fully capture our leadership in these areas. Our rebrand is a way to communicate that we are not only keeping pace with industry changes, but we are driving them forward.
Through our rebranding, we’ve embraced a more modern, streamlined visual identity that better reflects the cutting-edge work we’re doing. This includes a refreshed logo, a new color palette that reflects our commitment to nature, and an updated website designed for better user experience.
As our scope has expanded, so has our audience. We’ve grown from serving a handful of local clients to partnering with large corporations, municipalities, and developers on national and international projects. Our old branding no longer fully resonated with the diverse audience we serve today.
We wanted a brand identity that speaks not just to our current clients, but to future ones. Our new brand communicates our commitment to innovation, inclusivity, and collaboration, making us approachable to a broader range of stakeholders. Whether you’re a civil engineer, building architect, land developer, program manager, design/build contractor, government entity, or owner representative, we want our brand to reflect that Evergreen Design Group is a partner you can trust to bring your vision to life.
While sustainability has always been at the heart of what we do, we wanted our new branding to further emphasize our deep commitment to environmental stewardship. The challenges of climate change, biodiversity loss, and urbanization have only grown more urgent. Our rebranding reflects our mission to be not only creators of beautiful spaces, but also custodians of the planet.
From our new tagline—“National Presence. Local Expertise.” to our updated messaging, we’re reinforcing our role as leaders in the green movement. This rebrand is about more than aesthetics; it’s about amplifying the values that have always guided us and will continue to inspire everything we do.
Finally, this rebrand is about celebrating a new chapter for Evergreen Design Group. We’ve achieved so much over the years, but we’re just getting started. Our new branding is a symbol of the exciting future ahead, as we continue to innovate, grow, and create spaces that make a lasting impact on people and the planet.
The rebranding process has been an opportunity to reflect on where we’ve been and where we’re headed. While the look and feel of our brand may have changed, our commitment to quality, innovation, and sustainability remains unwavering.
A New Look, Same Values
Rebranding isn’t about turning away from the past; it’s about embracing the future while staying true to who you are. At Evergreen Design Group, we believe that our new branding represents the perfect balance of heritage and progress. We’re proud of our journey, and we’re even more excited about what lies ahead.
Thank you to all of our clients, partners, and supporters who have been with us throughout this journey. We can’t wait to continue working with you as we design a sustainable future, together.
This rebrand marks an important milestone for Evergreen Design Group, but it’s only the beginning. Stay tuned as we continue to evolve, innovate, and make a positive impact on the world around us.
You can learn more about the benefits of teaming up with Evergreen Design Group from our website at www.EvergreenDesignGroup.com or by calling Rodney McNabb at (800) 680-6630 ext. 1 or emailing him at .
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